A social media audit is a procedure for determining how well your social strategy has worked across all of your accounts and networks. It pinpoints your advantages and disadvantages as well as the subsequent actions required to enhance your future outcomes.
As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But what you may not know is that regularly conducting a social media audit can be just as beneficial for your business.
A social media audit helps to build a good strategy across all social platforms to achieve your business goals.
You will get:
– Who is your target audience?
– What are their demographics?
– What are their needs and desires?
– How can you grow your social presence?
– How to know which social media platform works best for you.
– How to build a good content strategy?
– It helps to define your goals.
Table of Content:
- 3 benefits of conducting a social media audit
- How to conduct a social media audit
- Important social media audit checklist
- Why Social Media Audit?
Here are three benefits of conducting a social media audit:
3 Benefits of social media audit.
1. You’ll Get an Accurate Picture of Your Social Media Presence
Conducting a social media audit will give you an accurate picture of your current social media presence. This includes understanding which platforms you’re active on, how often you’re posting, what type of content you’re sharing, and who your audience is. This information is valuable because it allows you to see where you’re doing well and where there’s room for improvement.
2. You’ll Be Able to Set Better Goals
Once you have a clear understanding of your current social media presence, you can set better goals for the future. For example, if you realize that you’re not very active on Twitter, you can set a goal to tweet at least once per day. Or, if you notice that most of your audience is on Instagram, you can focus on creating more engaging content for that platform.
3. Greater insights
A social media audit will give you valuable insights into how customers and prospects view your brand. This feedback can be used to improve your overall marketing strategy.
How to conduct a social media audit
1. Define your goals
Before you start your social media audit, you need to have a clear understanding of your goals. What do you want to achieve with your social media presence?
Are you looking to increase brand awareness? Drive traffic to your website? Generate leads? Boost sales?
Once you know your goals, you can start to measure your success and identify areas for improvement.
2. Analyse your current social media activity
Start by taking a look at your current social media activity. How often are you posting? What kind of content are you sharing?
Look at your engagement levels too. Are people interacting with your posts? How many likes, comments, and shares do you get?
This will give you a good idea of what’s working well and what needs to be improved.
3. Evaluate your social media channels
Next, take a look at each of your social media channels. Which ones are performing the best?
Which ones have the most followers? The most engagement? The most traffic?
Evaluating your channels will help you to focus your efforts on the ones that are most effective.
4. Conduct a competitor analysis
It’s also a good idea to take a look at your competitors’ social media activity. See what they’re doing that’s working well and try to replicate it.
5. Identify areas for improvement
Once you’ve gathered all of this data, you can start to identify areas for improvement.
Maybe you need to post more often. Or create more engaging content. Or focus on a different social media channel.
Whatever it is, make sure you have a plan in place to improve your social media presence.
Important social media audit checklist
- Define your social media goals and objectives.
- Identify your target audience.
- Research your competition.
- Analyze your current social media presence.
- Evaluate your content strategy.
- Assess your social media engagement.
- Analyze your social media ROI.
Why Social Media Audit?
A social media audit doesn’t have to be time-consuming or difficult.
Every social media platform provides you with the data and insights you need to optimise your social media marketing plan and communicate with your target audience in their own language.
Frequently Asked Questions
What is a social media audit?
A social media audit gives you detailed insights into your social presence. It helps to understand which pieces of content work for you and which do not.
Why would I need to do a social media audit?
Social Media Audits are a great way to identify what kind of content is being shared about your brand online. You can use these audits to find out where people are talking about you, who they are talking to, and what type of content they are sharing.
How long does a social media audit take?
Social media audit does not take more than 3 to 5 days. 70% of time we need to spend on building the report, marketing strategy and Full Action Plan to grow your business. Professionals will develop an action plan, which outlines the goals and tasks that need to be accomplished to meet a goal.
What should I include in my social media audit?
Impressions, comments, likes, shares, hashtags, engagement rate and other interactions can all be included in a social media audit. You will also get a complete strategy or FAP, including what types of content you need to create.
How do I go about conducting a social media audit?
There are a few different ways that you can go about conducting a social media audit. One way is to simply take a look at all of your social media accounts and analyze what is working well and what could be improved. Another way is to use a tool like Hootsuite Insights or Sprout Social to help you track your social media performance over time.
Are there any tools or resources that can help me with my social media audit?
Use a tool like Hootsuite Insights or Sprout Social to help you track your social media performance over time. These tools don’t give you a detailed review. They don’t give you the full report, marketing strategy, or FAP. So it’s better to hire someone who can help you with the same instead of using these tools and free resources.